The Collective
The collective.
Apipunsit is a collective by design. You work directly with Genesa — and when a season calls for more than counsel, she brings in specialists she knows and vouches for. Intentionally, never by default.
You get Genesa, not a junior team. The collective expands only when the work calls for it — and contracts again when it doesn't.
How the collective works.
Genesa leads every engagement as senior partner — the thinking, the hard conversations, and the work itself are hers, not handed down to a team. When a season genuinely needs a specialist's hands, she brings one in: someone she has worked with, trusts, and would stand behind. When it doesn't, she doesn't.
No overbuilding, no jargon, no layers you don't need — and no paying for a team you won't use.
The disciplines brought in.
The specialists who join a season, when the work calls for them:
Legal
When an agreement or a wind-down needs counsel: brought in late and clean, once the real decisions are already made.
Finance
When the numbers need a specialist's eye: financial modelling, restructuring math, and the due-diligence side of a combination.
Government relations
When a season turns on policy or public funding: navigating the relationships and processes that decide how government sees and supports the work.
Marketing & communications
When the work needs to be seen and understood: messaging, campaigns, and the public story, told in a way that holds up.
HR & people
When a season lands on staff: organizational design, compensation, and the human side of restructuring and transitions.
Executive search
When a board has decided what it needs: search practices that can run the process, with Genesa keeping the board clear and steady alongside.
The people I bring in.
A few of the specialists I most often turn to — named here with their blessing. Not a roster, but the particular people I'd bring to your season.
Discipline
Name to come
One line, in your voice, on who they are and why you trust them in this season.
Their site ↗Discipline
Name to come
One line, in your voice, on who they are and why you trust them in this season.
Their site ↗Discipline
Name to come
One line, in your voice, on who they are and why you trust them in this season.
Their site ↗Why a collective, not a firm.
A firm sells you its capacity — the more of it you use, the better for the firm. A collective is the opposite: it brings you exactly what the season needs, and nothing it doesn't. That keeps the work close to Genesa, keeps the cost honest, and keeps the practice true to how it names itself — contribution over overhead. The right people, at the right time, and only then.
And anyone she brings in is held to the same confidence as the work itself — the discretion doesn't thin because the room grew by one.
Not sure what your season needs? That's the conversation to start with.
Begin a conversation